Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E6CED8
RGB
230, 206, 216
HSL
335, 32%, 85%
HSB
335, 10%, 90%
CMYK
0, 10, 6, 10
LAB
85, 10, -2
LCH
85, 10, 350
OKLCH
0.87, 0.03, 351
XYZ
67, 66, 74
LUV
85, 13, -5
HWB
335, 81%, 10%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.