Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E6CFCE
RGB
230, 207, 206
HSL
2, 32%, 85%
HSB
2, 10%, 90%
CMYK
0, 10, 10, 10
LAB
85, 8, 4
LCH
85, 9, 24
OKLCH
0.87, 0.03, 21
XYZ
66, 66, 68
LUV
85, 14, 4
HWB
2, 81%, 10%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.