Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E6CFDA
RGB
230, 207, 218
HSL
331, 32%, 86%
HSB
331, 10%, 90%
CMYK
0, 10, 5, 10
LAB
85, 10, -2
LCH
85, 10, 346
OKLCH
0.88, 0.03, 347
XYZ
68, 67, 76
LUV
85, 13, -6
HWB
331, 81%, 10%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.