Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E6CFE2
RGB
230, 207, 226
HSL
310, 32%, 86%
HSB
310, 10%, 90%
CMYK
0, 10, 2, 10
LAB
85, 11, -6
LCH
85, 12, 329
OKLCH
0.88, 0.04, 332
XYZ
69, 67, 81
LUV
85, 12, -12
HWB
310, 81%, 10%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.