Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E6D0CE
RGB
230, 208, 206
HSL
5, 32%, 85%
HSB
5, 10%, 90%
CMYK
0, 10, 10, 10
LAB
85, 8, 4
LCH
85, 9, 27
OKLCH
0.88, 0.02, 24
XYZ
66, 66, 68
LUV
85, 13, 4
HWB
5, 81%, 10%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.