Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E6D2DA
RGB
230, 210, 218
HSL
336, 29%, 86%
HSB
336, 9%, 90%
CMYK
0, 9, 5, 10
LAB
86, 8, -1
LCH
86, 8, 351
OKLCH
0.88, 0.02, 351
XYZ
68, 68, 76
LUV
86, 11, -4
HWB
336, 82%, 10%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.