Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E6D3BF
RGB
230, 211, 191
HSL
31, 44%, 83%
HSB
31, 17%, 90%
CMYK
0, 8, 17, 10
LAB
86, 4, 12
LCH
86, 13, 70
OKLCH
0.88, 0.03, 69
XYZ
65, 67, 59
LUV
86, 13, 17
HWB
31, 75%, 10%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.