Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E6D3EA
RGB
230, 211, 234
HSL
290, 35%, 87%
HSB
290, 10%, 92%
CMYK
2, 10, 0, 8
LAB
87, 10, -9
LCH
87, 13, 318
OKLCH
0.89, 0.04, 320
XYZ
71, 69, 87
LUV
87, 9, -16
HWB
290, 83%, 8%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.