Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E6D4E5
RGB
230, 212, 229
HSL
303, 26%, 87%
HSB
303, 8%, 90%
CMYK
0, 8, 0, 10
LAB
87, 9, -6
LCH
87, 11, 325
OKLCH
0.89, 0.03, 328
XYZ
70, 70, 84
LUV
87, 9, -11
HWB
303, 83%, 10%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.