Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E6DBDE
RGB
230, 219, 222
HSL
344, 18%, 88%
HSB
344, 5%, 90%
CMYK
0, 5, 3, 10
LAB
88, 4, 0
LCH
88, 4, 359
OKLCH
0.90, 0.01, 359
XYZ
71, 73, 79
LUV
88, 6, -1
HWB
344, 86%, 10%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.