Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E6DCC0
RGB
230, 220, 192
HSL
44, 43%, 83%
HSB
44, 17%, 90%
CMYK
0, 4, 17, 10
LAB
88, 0, 15
LCH
88, 15, 89
OKLCH
0.90, 0.04, 91
XYZ
68, 72, 60
LUV
88, 8, 22
HWB
44, 75%, 10%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.