Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E6DCC3
RGB
230, 220, 195
HSL
43, 41%, 83%
HSB
43, 15%, 90%
CMYK
0, 4, 15, 10
LAB
88, 1, 14
LCH
88, 14, 88
OKLCH
0.90, 0.04, 89
XYZ
68, 72, 62
LUV
88, 7, 20
HWB
43, 76%, 10%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.