Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E6DCC4
RGB
230, 220, 196
HSL
42, 40%, 84%
HSB
42, 15%, 90%
CMYK
0, 4, 15, 10
LAB
88, 1, 13
LCH
88, 13, 87
OKLCH
0.90, 0.03, 88
XYZ
68, 72, 63
LUV
88, 7, 19
HWB
42, 77%, 10%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.