Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E6DCD1
RGB
230, 220, 209
HSL
31, 30%, 86%
HSB
31, 9%, 90%
CMYK
0, 4, 9, 10
LAB
88, 2, 7
LCH
88, 7, 72
OKLCH
0.90, 0.02, 70
XYZ
70, 73, 71
LUV
88, 6, 10
HWB
31, 82%, 10%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.