Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E6DCD5
RGB
230, 220, 213
HSL
25, 25%, 87%
HSB
25, 7%, 90%
CMYK
0, 4, 7, 10
LAB
88, 3, 5
LCH
88, 5, 61
OKLCH
0.90, 0.01, 58
XYZ
70, 73, 73
LUV
88, 6, 7
HWB
25, 84%, 10%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.