Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E6DCD6
RGB
230, 220, 214
HSL
23, 24%, 87%
HSB
23, 7%, 90%
CMYK
0, 4, 7, 10
LAB
88, 3, 4
LCH
88, 5, 57
OKLCH
0.90, 0.01, 53
XYZ
70, 73, 74
LUV
88, 6, 6
HWB
23, 84%, 10%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.