Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E6DCED
RGB
230, 220, 237
HSL
275, 32%, 90%
HSB
275, 7%, 93%
CMYK
3, 7, 0, 7
LAB
89, 6, -7
LCH
89, 9, 309
OKLCH
0.91, 0.03, 312
XYZ
74, 74, 91
LUV
89, 5, -12
HWB
275, 86%, 7%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.