Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E6DCEF
RGB
230, 220, 239
HSL
272, 37%, 90%
HSB
272, 8%, 94%
CMYK
4, 8, 0, 6
LAB
89, 6, -8
LCH
89, 10, 307
OKLCH
0.91, 0.03, 309
XYZ
74, 74, 92
LUV
89, 4, -14
HWB
272, 86%, 6%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.