Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E6DCF2
RGB
230, 220, 242
HSL
267, 46%, 91%
HSB
267, 9%, 95%
CMYK
5, 9, 0, 5
LAB
89, 7, -9
LCH
89, 12, 304
OKLCH
0.91, 0.03, 306
XYZ
74, 74, 94
LUV
89, 4, -16
HWB
267, 86%, 5%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.