Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E6DDCB
RGB
230, 221, 203
HSL
40, 35%, 85%
HSB
40, 12%, 90%
CMYK
0, 4, 12, 10
LAB
88, 1, 10
LCH
88, 10, 85
OKLCH
0.90, 0.03, 85
XYZ
69, 73, 67
LUV
88, 6, 15
HWB
40, 80%, 10%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.