Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E6DDDC
RGB
230, 221, 220
HSL
6, 17%, 88%
HSB
6, 4%, 90%
CMYK
0, 4, 4, 10
LAB
89, 3, 2
LCH
89, 3, 28
OKLCH
0.90, 0.01, 25
XYZ
71, 74, 78
LUV
89, 5, 2
HWB
6, 86%, 10%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.