Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E6DEC7
RGB
230, 222, 199
HSL
45, 38%, 84%
HSB
45, 13%, 90%
CMYK
0, 3, 13, 10
LAB
89, 0, 12
LCH
89, 12, 90
OKLCH
0.90, 0.03, 91
XYZ
69, 73, 65
LUV
89, 6, 18
HWB
45, 78%, 10%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.