Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E6DEC9
RGB
230, 222, 201
HSL
43, 37%, 85%
HSB
43, 13%, 90%
CMYK
0, 3, 13, 10
LAB
89, 0, 11
LCH
89, 11, 89
OKLCH
0.90, 0.03, 90
XYZ
69, 73, 66
LUV
89, 6, 17
HWB
43, 79%, 10%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.