Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E6DEEB
RGB
230, 222, 235
HSL
277, 25%, 90%
HSB
277, 6%, 92%
CMYK
2, 6, 0, 8
LAB
89, 5, -5
LCH
89, 7, 310
OKLCH
0.91, 0.02, 313
XYZ
74, 75, 89
LUV
89, 4, -9
HWB
277, 87%, 8%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.