Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E6DFD5
RGB
230, 223, 213
HSL
35, 25%, 87%
HSB
35, 7%, 90%
CMYK
0, 3, 7, 10
LAB
89, 1, 6
LCH
89, 6, 78
OKLCH
0.91, 0.02, 77
XYZ
71, 74, 74
LUV
89, 5, 9
HWB
35, 84%, 10%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.