Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E6DFD8
RGB
230, 223, 216
HSL
30, 22%, 87%
HSB
30, 6%, 90%
CMYK
0, 3, 6, 10
LAB
89, 2, 4
LCH
89, 5, 70
OKLCH
0.91, 0.01, 68
XYZ
71, 75, 76
LUV
89, 4, 6
HWB
30, 85%, 10%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.