Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E6DFEE
RGB
230, 223, 238
HSL
268, 31%, 90%
HSB
268, 6%, 93%
CMYK
3, 6, 0, 7
LAB
90, 4, -6
LCH
90, 8, 305
OKLCH
0.91, 0.02, 307
XYZ
74, 76, 92
LUV
90, 3, -11
HWB
268, 87%, 7%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.