Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E6E2CA
RGB
230, 226, 202
HSL
51, 36%, 85%
HSB
51, 12%, 90%
CMYK
0, 2, 12, 10
LAB
90, -2, 12
LCH
90, 12, 97
OKLCH
0.91, 0.03, 99
XYZ
70, 75, 67
LUV
90, 4, 19
HWB
51, 79%, 10%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.