Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E6E2CD
RGB
230, 226, 205
HSL
50, 33%, 85%
HSB
50, 11%, 90%
CMYK
0, 2, 11, 10
LAB
90, -1, 11
LCH
90, 11, 96
OKLCH
0.91, 0.03, 98
XYZ
71, 76, 69
LUV
90, 3, 16
HWB
50, 80%, 10%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.