Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E6E2DA
RGB
230, 226, 218
HSL
40, 19%, 88%
HSB
40, 5%, 90%
CMYK
0, 2, 5, 10
LAB
90, 0, 4
LCH
90, 4, 85
OKLCH
0.91, 0.01, 85
XYZ
72, 76, 77
LUV
90, 3, 7
HWB
40, 85%, 10%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.