Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E6E2DF
RGB
230, 226, 223
HSL
26, 12%, 89%
HSB
26, 3%, 90%
CMYK
0, 2, 3, 10
LAB
90, 1, 2
LCH
90, 2, 63
OKLCH
0.92, 0.01, 60
XYZ
73, 77, 81
LUV
90, 2, 3
HWB
26, 87%, 10%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
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