Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E6E3DB
RGB
230, 227, 219
HSL
44, 18%, 88%
HSB
44, 5%, 90%
CMYK
0, 1, 5, 10
LAB
90, 0, 4
LCH
90, 4, 90
OKLCH
0.92, 0.01, 90
XYZ
73, 77, 78
LUV
90, 2, 7
HWB
44, 86%, 10%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.