Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E6E3E4
RGB
230, 227, 228
HSL
340, 6%, 90%
HSB
340, 1%, 90%
CMYK
0, 1, 1, 10
LAB
90, 1, 0
LCH
90, 1, 355
OKLCH
0.92, 0.00, 355
XYZ
74, 77, 84
LUV
90, 2, 0
HWB
340, 89%, 10%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.