Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E6E4CD
RGB
230, 228, 205
HSL
55, 33%, 85%
HSB
55, 11%, 90%
CMYK
0, 1, 11, 10
LAB
90, -2, 12
LCH
90, 12, 101
OKLCH
0.91, 0.03, 103
XYZ
71, 77, 69
LUV
90, 2, 18
HWB
55, 80%, 10%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.