Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E6E4DA
RGB
230, 228, 218
HSL
50, 19%, 88%
HSB
50, 5%, 90%
CMYK
0, 1, 5, 10
LAB
91, -1, 5
LCH
91, 5, 97
OKLCH
0.92, 0.01, 97
XYZ
73, 77, 77
LUV
91, 2, 8
HWB
50, 85%, 10%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.