Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E6E5CF
RGB
230, 229, 207
HSL
57, 32%, 86%
HSB
57, 10%, 90%
CMYK
0, 0, 10, 10
LAB
91, -2, 11
LCH
91, 11, 103
OKLCH
0.92, 0.03, 105
XYZ
72, 77, 70
LUV
91, 2, 17
HWB
57, 81%, 10%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.