Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E6ECFA
RGB
230, 236, 250
HSL
222, 67%, 94%
HSB
222, 8%, 98%
CMYK
8, 6, 0, 2
LAB
93, 0, -8
LCH
93, 8, 269
OKLCH
0.94, 0.02, 267
XYZ
80, 84, 102
LUV
93, -4, -12
HWB
222, 90%, 2%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.