Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E6EEDF
RGB
230, 238, 223
HSL
92, 31%, 90%
HSB
92, 6%, 93%
CMYK
3, 0, 6, 7
LAB
93, -5, 6
LCH
93, 8, 127
OKLCH
0.94, 0.02, 130
XYZ
77, 83, 82
LUV
93, -4, 11
HWB
92, 87%, 7%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.