Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E6EEEE
RGB
230, 238, 238
HSL
180, 19%, 92%
HSB
180, 3%, 93%
CMYK
3, 0, 0, 7
LAB
93, -3, -1
LCH
93, 3, 199
OKLCH
0.94, 0.01, 197
XYZ
79, 84, 93
LUV
93, -4, -1
HWB
180, 90%, 7%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.