Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E6EFF3
RGB
230, 239, 243
HSL
198, 35%, 93%
HSB
198, 5%, 95%
CMYK
5, 2, 0, 5
LAB
94, -3, -3
LCH
94, 4, 230
OKLCH
0.95, 0.01, 226
XYZ
80, 85, 97
LUV
94, -5, -4
HWB
198, 90%, 5%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.