Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E6EFF4
RGB
230, 239, 244
HSL
201, 39%, 93%
HSB
201, 6%, 96%
CMYK
6, 2, 0, 4
LAB
94, -2, -4
LCH
94, 4, 236
OKLCH
0.95, 0.01, 232
XYZ
80, 85, 98
LUV
94, -5, -5
HWB
201, 90%, 4%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.