Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E6EFF6
RGB
230, 239, 246
HSL
206, 47%, 93%
HSB
206, 7%, 96%
CMYK
7, 3, 0, 4
LAB
94, -2, -4
LCH
94, 5, 245
OKLCH
0.95, 0.01, 241
XYZ
80, 85, 99
LUV
94, -5, -7
HWB
206, 90%, 4%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.