Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E6F1DF
RGB
230, 241, 223
HSL
97, 39%, 91%
HSB
97, 7%, 95%
CMYK
5, 0, 7, 5
LAB
94, -6, 7
LCH
94, 10, 130
OKLCH
0.94, 0.03, 133
XYZ
77, 85, 82
LUV
94, -5, 12
HWB
97, 87%, 5%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.