Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E6F7EB
RGB
230, 247, 235
HSL
138, 52%, 94%
HSB
138, 7%, 97%
CMYK
7, 0, 5, 3
LAB
96, -7, 4
LCH
96, 8, 153
OKLCH
0.96, 0.02, 155
XYZ
81, 89, 92
LUV
96, -9, 7
HWB
138, 90%, 3%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.