Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
E73F07
RGB
231, 63, 7
HSL
15, 94%, 47%
HSB
15, 97%, 91%
CMYK
0, 73, 97, 9
LAB
53, 64, 64
LCH
53, 91, 45
OKLCH
0.61, 0.21, 35
XYZ
35, 21, 2
LUV
53, 138, 42
HWB
15, 3%, 9%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.