Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
E77BFA
RGB
231, 123, 250
HSL
291, 93%, 73%
HSB
291, 51%, 98%
CMYK
8, 51, 0, 2
LAB
68, 56, -46
LCH
68, 72, 321
OKLCH
0.75, 0.20, 321
XYZ
57, 38, 95
LUV
68, 47, -82
HWB
291, 48%, 2%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.