Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E7CABB
RGB
231, 202, 187
HSL
20, 48%, 82%
HSB
20, 19%, 91%
CMYK
0, 13, 19, 9
LAB
84, 9, 11
LCH
84, 14, 52
OKLCH
0.86, 0.04, 49
XYZ
63, 63, 56
LUV
84, 19, 15
HWB
20, 73%, 9%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.