Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
E7CAFD
RGB
231, 202, 253
HSL
274, 93%, 89%
HSB
274, 20%, 99%
CMYK
9, 20, 0, 1
LAB
85, 17, -21
LCH
85, 27, 309
OKLCH
0.88, 0.08, 310
XYZ
72, 66, 102
LUV
85, 13, -37
HWB
274, 79%, 1%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.