Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E7CCBC
RGB
231, 204, 188
HSL
22, 47%, 82%
HSB
22, 19%, 91%
CMYK
0, 12, 19, 9
LAB
84, 8, 12
LCH
84, 14, 56
OKLCH
0.86, 0.04, 53
XYZ
64, 64, 57
LUV
84, 17, 15
HWB
22, 74%, 9%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
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