Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E7CCC4
RGB
231, 204, 196
HSL
14, 42%, 84%
HSB
14, 15%, 91%
CMYK
0, 12, 15, 9
LAB
84, 9, 8
LCH
84, 12, 41
OKLCH
0.87, 0.03, 37
XYZ
65, 64, 61
LUV
84, 17, 10
HWB
14, 77%, 9%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.